Thank you for your enquiry regarding purchasing my new on-line Fashion Accessories Business. If you would like to download a PDF of this information please click here.

My name is Charlotte Lynn Holyoak and I’m a trained Milliner (hat designer) with 19 years international experience of retailing and wholesaling hats and fashion accessories in the U.K., Dubai, Japan and Australia.

I’ve recently returned to Australia after 10 years in Dubai, U.A.E. where I’ve been working as the first ‘Official Milliner’ to the Dubai World Cup (richest horserace in the world). Each year in Dubai, I created a collection of 500 HATS and FASCINATORS to sell to the European ex-pat women living in the U.A.E., to wear to this prestigious racing event. During the 10 years of being involved with the Dubai World Cup, my Millinery designs won two coveted prizes – The Best Dressed Woman and The Best Dressed Couple.

It’s now time for me to share my 19 years of industry experience and marketing knowledge with other women all around the world who also love hats and who would love to own their own business.

The Misshattan Business

The Misshattan e-commerce business can be as big or as small as you wish to make it or more realistically, as time permits. That’s why it’s the perfect business if you’re also juggling the demands of raising a family. I speak from experience as I’ve raised 3 children during my 19 years of running my international millinery business. My children are now aged 19, 17 and 7 and are very knowledgable about hats!

Misshattan Agent - How It Works

As an ‘Agent’ of Misshattan, you’ll get a website personalized to you e.g. www.misshattan-sarah.com. Having a personal website, gives your business the professional image and credibility that is essential in this day of commerce. You have many avenues where you can sell the Misshattan Millinery Collection. For example:

Sell directly to customers anywhere around the world, via your secure online shopping cart facility on your Misshattan website.

Wholesale to fashion/shoe boutiques locally, interstate and internationally. You can email boutiques everywhere to promote your products as they can view all your stock via your Misshattan website.

Retail directly to consumers via your own store or at markets.

Rent a temporary promotional stand at trade fairs (gift/bridal/fashion) for wholesale purposes.

Purchase Price and Inclusions

The Purchase Price is $AUD20,000. This gives you everything you need to start trading immediately. The purchase price includes the following:

$AUD9000 (retail) worth of Misshattan Millinery Products. The fashion accessories (handbags/shoes/jewelery) are an additional expense. You co-ordinate this directly with the manufacturers of each product.

Your exclusive Misshattan website, with a domain name personalized to you e.g. www.misshattan-london.com or www.misshattan-sarah.com

Security encrypted shopping cart facility on your website with direct payments to the bank account of your choice via paypal.

One year’s free domain registration and one year’s free web hosting

Misshattan business cards, displaying your web address, email and phone number.

Marketing/Press Release package. This information pack is a culmination of my 19 years experience within the industry of what ideas really work to generate sales.

New Designs

New Millinery designs will be offered to you (with no obligation to buy) twice a year – November and April. These new designs will be shipped to you mid-March and mid-July. 50% deposit will be required when ordering new stock and the remaining 50% prior to shipping.

All website changes will be conducted in Brisbane, Australia (by the original designer). There is no ongoing cost for adding or subtracting any Millinery styles onto your website. The only cost to you will be if you wish to include the Misshattan ‘Accessories’ i.e. handbags/jewelry/shoes onto your website. These accessories can be included at a cost of $50 per item. This price also give you the inclusion of that item onto your paypal page.

If you are in a position where you may be relocated around the globe every 2-3 years, as many ex-pat families are, then by choosing a domain name that is more generic (e.g. misshattan-sg.com, instead of misshattan-singapore.com) will allow you to take the business with you to your new destination.

This Misshattan web business is perfect for a partnership, i.e. 2 girlfriends to run the business together.

I’ll be available via email Monday to Friday for business and marketing support.

Marketing Opportunities

The following illustrates the enormous global marketing opportunities available to you as an Agent of the Misshattan Millinery and Accessories range.

‘Race To It’ (fascinator collection): These fascinators are purchased and worn by women attending horseraces and by guests attending a wedding/christening. There are hundreds of major horseraces globally every year as well as city and country race meetings close to you. Many of these races attract crowds of 250,000 per race. Weddings are an enormous industry. You can sell direct to the bride and her guests attending the wedding as well as wholesale the Misshattan Fascinators to the fashion boutiques, shoe and handbag stores that sell formal clothing and accessories for women attending weddings and horserace meetings.

‘Blushing Brides’ (fascinator collection): These beautiful fascinators can be marketed directly to the ‘brides to be’ via a temporary promotional stand at the Bridal Expos; reading engagement notices in the local and state newspapers; join bridal blogs on the internet; offering your business as an additional service to the ‘bridal registers’ in department stores. Wholesale options for the Blushing Brides and Race to It Fascinator collections are available by selling directly to Bridal Boutiques who specialize in wedding and bridesmaids dresses as well as the independent Wedding Dressmakers.

‘Red Collection’: This collection was created especially to target the global members of ‘The Red Hat Society’. This is a huge international organization of women who gather weekly for social events. They are required to wear red ‘headwear’ to all their events/get-togethers. The members of this organization are in the millions.

‘Sophia/Audrey Headscarves’: This collection was created for female members of open top sportscar clubs. Instead of women wearing a baseball cap whilst driving, they can arrive looking ‘ohh, soo fab’ in a beautiful headscarf or satin alice band. Every country has hundreds of car clubs and thousands of members for you to target.

Additional Accessories – 'Optional' for your website

‘Shoes/Jewelery’: These are the perfect accessories to sell to Year 12 girls attending their High School Formals/Prom night, the school formal industry is HUGE. Just in my city (Brisbane), there are 23,000 girls attending their formal/prom night each year! The Shoe/Jewelery collection is also perfect for women attending formal functions with their husbands or ladies that ‘do lunch’.

Handbags: These are beautiful, elegant handmade items for both Mother and Daughter. There is no seasonal downtime for these products. The small business card wallets are perfect for the stylish business woman or the savvy ex-pat gal.

The opportunities for marketing these beautiful products are only limited by your time and imagination. Marketing is my greatest passion in business and I’m always happy to throw ideas around with you.

Additional information

For more information click here to submit an enquiry form. I'll be happy to answer your questions.

 

Kind regards
Charlotte Lynn Holyoak
Milliner